Seven reasons why marketing practitioners should ignore marketing academic research

Australasian Marketing Journal

Volumn 12, Issue 2, 2004, Pages 39-50

  November, Peter ^a  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

Academic practitioner gap; Criticism of academic research

Indexed keywords

EID: 33745811067     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(04)70096-8     Document Type: Article

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