Efforts to globalize a national food: Market segmentation by reasons for ethnic food preferences

International Journal of Contemporary Hospitality Management

Volumn 28, Issue 10, 2016, Pages 2310-2330

  Lee, Aejoo ^b  

^a Sam)   (Hong Kong)

^b Sejong University   (South Korea)

Author keywords

Globalization; Internationalization strategy; Restaurant industry; Restaurants

Indexed keywords

EID: 84991214584     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJCHM-03-2015-0151     Document Type: Article

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