Pay More for McLocal? Examining Motivators for Willingness to Pay for Local Food in a Chain Restaurant Setting

Journal of Hospitality Marketing and Management

Volumn 24, Issue 4, 2015, Pages 411-434

  Frash, Robert E ^a   DiPietro, Robin ^b   Smith, Wayne ^a  

^a Department of Teacher Education and Department of Sociology and Anthropology   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

chain restaurants; local foods; multiunit restaurants; willingness to pay

Indexed keywords

EID: 84926418440     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2014.911715     Document Type: Article

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