Advertising in the Social Marketing Mix: Getting the Balance Right

Social Marketing: Theoretical and Practical Perspectives

Volumn , Issue , 2018, Pages 29-43

  Stead, Martine ^a   Hastings, Gerard ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

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EID: 85133996055     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315805795-3     Document Type: Chapter

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