Success and failure in marketing strategy making: Results of an empirical study across medical markets

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 3, Issue 4, 2003, Pages 287-315

  Smith, Brian ^a  

^a PragMedic   (United Kingdom)

Author keywords

marketing strategy; medical; strategy process

Indexed keywords

EID: 84990358724     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040132     Document Type: Article

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