An empirical investigation of marketing strategy quality in medical markets

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 3, Issue 2, 2003, Pages 153-162

  Smith, Brian ^a  

^a PragMedic   (United Kingdom)

Author keywords

marketing strategy; medical markets

Indexed keywords

EID: 84990386132     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040114     Document Type: Article

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