Curriculum Decisionmaking: What Are the Sources of Innovation?

Journal of Education for Business

Volumn 73, Issue 1, 1997, Pages 17-20

  Mayo, Michael A ^a   Miciak, Alan R ^b  

^a KENT STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84990377252     PISSN: 08832323     EISSN: 19403356     Source Type: Journal    
DOI: 10.1080/08832329709601609     Document Type: Article

References (10)

1. American Assembly of Collegiate Schools of Business (AACSB). 1989. AACSB membership directory, St Louis, MO: Author.
2. Conrad, C. F., 1978. The undergraduate curriculum: A guide to innovation and reform, Boulder, CO: Westview Press.
3. Dressel, P. L., 1971. College and university curriculum, 2d ed., Berkeley: McCutchan Publishing.
4. Mahajan, V., Muller, E., and Bass, F. M., 1990. New product diffusion models in marketing: A review and directions for new research. Journal of Marketing,: 1–26. January
5. Mayo, M. A., and Miciak, A., 1991. The decision-making process underlying curriculum revision. Journal of Marketing Education, 13 (Fall): 21–32.
6. McDaniel, S. W., and Hise, R. T., 1984. Shaping the marketing curriculum: The CEO perspective. Journal of Marketing Education, 6 (Summer): 27–32.
7. Ortinau, D., and Anderson, R. L., 1986. “ College students' post-purchase educational satisfaction/dissatisfaction decision process: A conceptual model ”. In 1986 AMA Proceedings, Chicago: American Marketing Association.
8. Robertson, T. S., 1967. The process of innovation and the diffusion of innovation. The Journal of Marketing,: 14–19. January
9. Schleede, J. M., and Lepisto, L. R., 1984. Marketing curriculum development: Model and application. Journal of Marketing Education, 6 (Spring): 2–9.
10. Stem, D. E., Lamb, C. W., and MacLachlan, D. L., 1978. “ Curriculum and enrollment trends in various marketing subjects at AACSB schools ”. In 1978 AMA Proceedings, 427–431. Chicago: American Marketing Association.