Strategy paradigms for the management of quality:dealing with complexity

European Journal of Marketing

Volumn 38, Issue 5-6, 2004, Pages 500-523

  Combe, Ian A ^a   Botschen, Günther ^b  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

^b Institute of Brand Logic   (Austria)

Author keywords

Complexity theory; Ideologies (philosophy); Quality management; Quality management techniques

Indexed keywords

EID: 33645656952     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410529187     Document Type: Review

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