A Perspective on the evolution of marketing management

Journal of Public Policy and Marketing

Volumn 24, Issue 1, 2005, Pages 121-126

  Webster Jr , Frederick E ^a,b  

^a Department of Management ^*  (United States)

^b DARTMOUTH COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 20444467340     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.24.1.121.63888     Document Type: Review

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