Do It All's loyalty programme - and its impact on customer retention

Managing Service Quality: An International Journal

Volumn 6, Issue 5, 1996, Pages 33-37

  Clayton Smith, David ^a  

^a Marketing and Merchandise Director of Do It All Limited   (United Kingdom)

Author keywords

Customer loyalty; Customer profiling; Retention

Indexed keywords

EID: 84993099290     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604529610127080     Document Type: Article

References (0)