Making promises: the power of engagement

Journal of Services Marketing

Volumn 11, Issue 3, 1997, Pages 206-214

  Fabien, Louis ^a  

^a HEC MONTRÉAL   (Canada)

Author keywords

Consumer marketing; Internal marketing; Promotion; Relationship marketing; Service operations

Indexed keywords

EID: 84986064571     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049710168690     Document Type: Article

References (22)

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