Differentiation by improving quality of services at the last touch point: The case of Tehran pharmacies

International Journal of Quality and Service Sciences

Volumn 4, Issue 4, 2012, Pages 345-363

  Dadfar, Hossein ^a   Brege, Staffan ^a  

^a LINKÖPING UNIVERSITY   (Sweden)

Author keywords

Assessment of service quality; Consumer behaviour; Customer satisfaction; Customer services quality; Developing countries; Differentiation; Iran; PHARMA SERVQUAL; Pharmaceuticals industry; Pharmacies; Pharmacies' quality of service; SERVQUAL

Indexed keywords

EID: 84986156609     PISSN: 1756669X     EISSN: 17566703     Source Type: Journal    
DOI: 10.1108/17566691211288331     Document Type: Article

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