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Volumn , Issue , 2015, Pages 1-383

Pharmaceutical Marketing: A Practical Guide

(1)  Dogramatzis, Dimitris a  

a NONE

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EID: 85179246853     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1201/b14416     Document Type: Book
Times cited : (4)

References (40)
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    • The Federal regulation of prescription drug adver- tising and promotion
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    • Kessler, D.1    Pines, W.L.2
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    • Merck & Co. races ahead in sales league
    • Merck & Co. races ahead in sales league. 1999. SCRIP 2426/27:17.
    • (1999) SCRIP , vol.2426 , Issue.27 , pp. 17
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    • Randall, T. 1991. Kennedy hearings say no more free lunch or much less-from drug firms. JAMA 265: 440-442.
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    • New product adoption and diffusion
    • Rogers, E. M. 1976. New product adoption and diffusion. Journal of Consumer Research 2: 290-301.
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    • 5th ed. St. Paul, Minn.: West Publishing Company
    • Zikmund, W. G., and M. D'Amico, eds. 1996. Marketing, 5th ed. St. Paul, Minn.: West Publishing Company.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.