Product category effects on external search for prescription and nonprescription drugs

Journal of Advertising

Volumn 38, Issue 1, 2009, Pages 5-20

  Kim, Wonsuk Jerry ^a   King, Karen Whitehill ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 66949171724     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380101     Document Type: Article

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