The pharmacist's role in the Egyptian pharmaceutical market

International Journal of Pharmaceutical and Healthcare Marketing

Volumn 6, Issue 2, 2012, Pages 140-155

  Taher, Ahmed ^a   Stuart, Elnora W ^b   Hegazy, Ibrahim ^c  

^a Solutions Consulting   (Egypt)

^b UNIVERSITY OF SOUTH CAROLINA UPSTATE   (United States)

^c AMERICAN UNIVERSITY IN CAIRO   (Egypt)

Author keywords

Developing countries; Egypt; Expert power; Influence; Marketing strategy; Pharmaceutical marketing; Pharmaceutical products; Pharmacists

Indexed keywords

EID: 84863500108     PISSN: 17506123     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506121211243068     Document Type: Article

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