메뉴 건너뛰기




Volumn 24, Issue 6, 2007, Pages 568-585

Bank service quality: Empirical evidence from Greek and Bulgarian retail customers

Author keywords

Banks; Bulgaria; Customers; Greece; Quality management; Service quality assurance

Indexed keywords


EID: 34250357279     PISSN: 0265671X     EISSN: None     Source Type: Journal    
DOI: 10.1108/02656710710757772     Document Type: Article
Times cited : (29)

References (51)
  • 2
    • 0011939750 scopus 로고
    • Customer satisfaction, market share and profitability
    • Anderson, E.W., Fornell, C. and Lehmann, D.R. (1994), “Customer satisfaction, market share and profitability”, Journal of Marketing, Vol. 58, pp. 53-66.
    • (1994) Journal of Marketing , vol.58 , pp. 53-66
    • Anderson, E.W.1    Fornell, C.2    Lehmann, D.R.3
  • 3
    • 84986078184 scopus 로고    scopus 로고
    • SERVQUAL revisited: a critical review of service quality
    • Asubonteg, P., McCleary, K.G. and Swan, J.E. (1996), “SERVQUAL revisited: a critical review of service quality”, Journal of Services Marketing, Vol. 10 No. 6, pp. 62-81.
    • (1996) Journal of Services Marketing , vol.10 , Issue.6 , pp. 62-81
    • Asubonteg, P.1    McCleary, K.G.2    Swan, J.E.3
  • 4
    • 0442263375 scopus 로고    scopus 로고
    • Limits of internationalization theories in an unlimited world
    • Axinn, C.N. and Matthyssens, P. (2002), “Limits of internationalization theories in an unlimited world”, International Marketing Review, Vol. 19 No. 5, pp. 436-49.
    • (2002) International Marketing Review , vol.19 , Issue.5 , pp. 436-449
    • Axinn, C.N.1    Matthyssens, P.2
  • 5
    • 33746796961 scopus 로고
    • An empirical assessment of the SERVQUAL scale
    • Babakus, E. and Boller, G.W. (1992), “An empirical assessment of the SERVQUAL scale”, Journal of Business Research, Vol. 24 No. 3, pp. 253-68.
    • (1992) Journal of Business Research , vol.24 , Issue.3 , pp. 253-268
    • Babakus, E.1    Boller, G.W.2
  • 6
    • 0002131825 scopus 로고
    • Adapting the SERVQUAL scale to health care environment: an empirical assessment
    • in Bloom, P., Winer, R., Kassarjian, H., Scammon, D., Weitz, B., Speckman, R., Mahajan, V. and Levy, M. (Eds), American Marketing Association, Chicago, IL.
    • Babakus, E. and Mangold, W.G. (1989), “Adapting the SERVQUAL scale to health care environment: an empirical assessment”, in Bloom, P., Winer, R., Kassarjian, H., Scammon, D., Weitz, B., Speckman, R., Mahajan, V. and Levy, M. (Eds), Enhancing Knowledge Development in Marketing, American Marketing Association, Chicago, IL.
    • (1989) Enhancing Knowledge Development in Marketing
    • Babakus, E.1    Mangold, W.G.2
  • 7
    • 58049104300 scopus 로고    scopus 로고
    • A reliable and valid measurement scale for perceived service quality of bank
    • Bahia, K. and Nantel, J. (2000), “A reliable and valid measurement scale for perceived service quality of bank”, International Journal of Bank Marketing, Vol. 18 No. 2, pp. 84-91.
    • (2000) International Journal of Bank Marketing , vol.18 , Issue.2 , pp. 84-91
    • Bahia, K.1    Nantel, J.2
  • 8
    • 1842767714 scopus 로고
    • The cost of service quality: extending the boundaries of accounting systems to enhance customer value
    • in Glyn, W.J. and Barnes, J.G. (Eds), Wiley, Chichester
    • Barnes, J.G. and Cumby, J.A. (1995), “The cost of service quality: extending the boundaries of accounting systems to enhance customer value”, in Glyn, W.J. and Barnes, J.G. (Eds), Understanding Service Management, Wiley, Chichester, pp. 178-202.
    • (1995) Understanding Service Management , pp. 178-202
    • Barnes, J.G.1    Cumby, J.A.2
  • 12
    • 0001815785 scopus 로고
    • Marketing strategies and organisation structures for service firms
    • in Donnelly, J. and George, J.R. (Eds), American Marketing Association, Chicago, IL
    • Boom, B.H. and Bitner, M.J. (1981), “Marketing strategies and organisation structures for service firms”, in Donnelly, J. and George, J.R. (Eds), Marketing of Services, American Marketing Association, Chicago, IL, pp. 50-67.
    • (1981) Marketing of Services , pp. 50-67
    • Boom, B.H.1    Bitner, M.J.2
  • 14
    • 85036372776 scopus 로고    scopus 로고
    • SERVQUAL: review, critique, research agenda
    • Buttle, F. (1996), “SERVQUAL: review, critique, research agenda”, European Journal of Marketing, Vol. 30 No. 1, pp. 8-32.
    • (1996) European Journal of Marketing , vol.30 , Issue.1 , pp. 8-32
    • Buttle, F.1
  • 15
    • 0025497236 scopus 로고
    • Determinants of financial performance: a meta-analysis
    • Capon, N., Farley, J.U. and Hoening, S. (1990), “Determinants of financial performance: a meta-analysis”, Management Science, Vol. 31, pp. 1143-59.
    • (1990) Management Science , vol.31 , pp. 1143-1159
    • Capon, N.1    Farley, J.U.2    Hoening, S.3
  • 16
    • 84986068827 scopus 로고
    • Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions
    • Carman, J.M. (1990), “Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions”, Journal of Retailing, Vol. 66 No. 1, pp. 35-55.
    • (1990) Journal of Retailing , vol.66 , Issue.1 , pp. 35-55
    • Carman, J.M.1
  • 17
    • 0002381637 scopus 로고
    • Measuring service quality: a re-examination and extension
    • Cronin, J. Jr and Taylor, S.A. (1992), “Measuring service quality: a re-examination and extension”, Journal of Marketing, Vol. 56, July, pp. 55-68.
    • (1992) Journal of Marketing , vol.56 , pp. 55-68
    • Cronin, J.1    Taylor, S.A.2
  • 18
    • 34250369861 scopus 로고
    • Mergers and acquisitions in European financial services
    • Financial Reports.
    • Davies, S. (1995), “Mergers and acquisitions in European financial services”, Financial Times, Financial Reports.
    • (1995) Financial Times
    • Davies, S.1
  • 19
    • 0003802760 scopus 로고    scopus 로고
    • EBRD, London.
    • European Bank for Regional Development (EBRD) (2003), Transition Report, EBRD, London.
    • (2003) Transition Report
  • 20
    • 0001649133 scopus 로고
    • An evaluation of the SERVQUAL scale in a retail setting
    • in Holman, R.H. and Soloman, M.G. (Eds), Association for Consumer Research, Provo, UT
    • Finn, D.W. and Lamb, C.W. (1991), “An evaluation of the SERVQUAL scale in a retail setting”, in Holman, R.H. and Soloman, M.G. (Eds), Advances in Consumer Research, Association for Consumer Research, Provo, UT, pp. 483-9.
    • (1991) Advances in Consumer Research , pp. 483-489
    • Finn, D.W.1    Lamb, C.W.2
  • 21
    • 84990370545 scopus 로고    scopus 로고
    • The relationships between culture and service quality perception: basis for cross-cultural market segmentation and resource allocation
    • Furrer, O., Liu, B.S. and Sudharshan, D. (2000), “The relationships between culture and service quality perception: basis for cross-cultural market segmentation and resource allocation”, Journal of Service Research, Vol. 2 No. 4, pp. 355-71.
    • (2000) Journal of Service Research , vol.2 , Issue.4 , pp. 355-371
    • Furrer, O.1    Liu, B.S.2    Sudharshan, D.3
  • 22
    • 84887274507 scopus 로고
    • Research in service quality: have the horizons become too narrow?
    • Gilmore, A. and Carson, D. (1992), “Research in service quality: have the horizons become too narrow?”, Marketing Intelligence & Planning, Vol. 10 No. 7, pp. 5-7.
    • (1992) Marketing Intelligence & Planning , vol.10 , Issue.7 , pp. 5-7
    • Gilmore, A.1    Carson, D.2
  • 25
    • 34250374244 scopus 로고    scopus 로고
    • Banking markets in central and Eastern Europe (VI): Bulgaria – emerging stronger from a crisis
    • available at: www.die-bank.de.
    • Hackethal, A., Marinov, V. and Schmidt, R.H. (2003), “Banking markets in central and Eastern Europe (VI): Bulgaria – emerging stronger from a crisis”, Die Bank, available at: www.die-bank.de.
    • (2003) Die Bank
    • Hackethal, A.1    Marinov, V.2    Schmidt, R.H.3
  • 30
    • 45449125490 scopus 로고
    • The Confucian connection: from cultural roots to economic growth
    • Hofstede, G. and Bond, M.H. (1988), “The Confucian connection: from cultural roots to economic growth”, Organizational Dynamics, Vol. 16 No. 4, pp. 4-21.
    • (1988) Organizational Dynamics , vol.16 , Issue.4 , pp. 4-21
    • Hofstede, G.1    Bond, M.H.2
  • 34
    • 21244506158 scopus 로고    scopus 로고
    • Dimensions of service quality in developed and developing economies: multi-country cross cultural comparisons
    • Malhotra, N.K., Ulgado, F.M., Agarwal, J.G. and Wu, L. (2005), “Dimensions of service quality in developed and developing economies: multi-country cross cultural comparisons”, International Marketing Review, Vol. 22 No. 3, pp. 256-78.
    • (2005) International Marketing Review , vol.22 , Issue.3 , pp. 256-278
    • Malhotra, N.K.1    Ulgado, F.M.2    Agarwal, J.G.3    Wu, L.4
  • 35
    • 34250317997 scopus 로고    scopus 로고
    • The present and future of Greek banks
    • IOVE, Athens.
    • Moshos, D. and Fraggetis, D. (1997), “The present and future of Greek banks”, Epikaira Themata, IOVE, Athens.
    • (1997) Epikaira Themata
    • Moshos, D.1    Fraggetis, D.2
  • 36
    • 24944569735 scopus 로고    scopus 로고
    • Bank branch efficiency: an application of DEA analysis
    • paper presented at the Annual Meeting of EFMA, London, June.
    • Noulas, A. and Glaveli, N. (2002), “Bank branch efficiency: an application of DEA analysis”, paper presented at the Annual Meeting of EFMA, London, June.
    • (2002)
    • Noulas, A.1    Glaveli, N.2
  • 38
    • 0002408510 scopus 로고
    • A conceptual model of service quality and its implications for future research
    • Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1985), “A conceptual model of service quality and its implications for future research”, Journal of Marketing, Vol. 49, pp. 41-50.
    • (1985) Journal of Marketing , vol.49 , pp. 41-50
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 39
    • 84986149021 scopus 로고
    • SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality
    • Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988), “SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality”, Journal of Retailing, Vol. 64, Spring, pp. 12-40.
    • (1988) Journal of Retailing , vol.64 , pp. 12-40
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 40
    • 0001261094 scopus 로고
    • Refinement and reassessment of the SERVQUAL scale
    • Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1991), “Refinement and reassessment of the SERVQUAL scale”, Journal of Retailing, Vol. 67 No. 4, pp. 420-50.
    • (1991) Journal of Retailing , vol.67 , Issue.4 , pp. 420-450
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 41
    • 85024000990 scopus 로고    scopus 로고
    • A Greek bank's training and development effort in the challenging financial environment
    • Petridou, E. and Glaveli, N. (2003), “A Greek bank's training and development effort in the challenging financial environment”, Human Resource Development International, Vol. 6 No. 4, pp. 547-58.
    • (2003) Human Resource Development International , vol.6 , Issue.4 , pp. 547-558
    • Petridou, E.1    Glaveli, N.2
  • 42
    • 85035987954 scopus 로고    scopus 로고
    • Measuring quality of relationships in consumer services: an empirical study
    • Roberts, K., Varki, S. and Brodie, R. (2003), “Measuring quality of relationships in consumer services: an empirical study”, European Journal of Marketing, Vol. 37 Nos 1-2, pp. 169-96.
    • (2003) European Journal of Marketing , vol.37 , pp. 169-196
    • Roberts, K.1    Varki, S.2    Brodie, R.3
  • 43
    • 85107982221 scopus 로고
    • Return on Quality (ROQ), making service quality financially accountable
    • Rust, R.T., Zahoric, A.J. and Keiningham, T.L. (1994), “Return on Quality (ROQ), making service quality financially accountable”, Journal of Marketing, Vol. 59, pp. 58-70.
    • (1994) Journal of Marketing , vol.59 , pp. 58-70
    • Rust, R.T.1    Zahoric, A.J.2    Keiningham, T.L.3
  • 44
    • 33746764383 scopus 로고    scopus 로고
    • Assessing profitability factors in the Greek banking system: a multicriteria methodology
    • Spathis, C., Kosmidou, K. and Doumpos, M. (2002), “Assessing profitability factors in the Greek banking system: a multicriteria methodology”, International Transactions in Operational Research, Vol. 9 No. 5, pp. 517-30.
    • (2002) International Transactions in Operational Research , vol.9 , Issue.5 , pp. 517-530
    • Spathis, C.1    Kosmidou, K.2    Doumpos, M.3
  • 45
    • 33746710919 scopus 로고    scopus 로고
    • An empirical study of service quality perspectives in public and private banks
    • in Zopounidis, C. (Ed.), Springer Physica Verlag, New York, NY
    • Spathis, C., Petridou, E. and Glaveli, N. (2001), “An empirical study of service quality perspectives in public and private banks”, in Zopounidis, C. (Ed.), New Trends in Banking Management, Springer Physica Verlag, New York, NY, pp. 3-19.
    • (2001) New Trends in Banking Management , pp. 3-19
    • Spathis, C.1    Petridou, E.2    Glaveli, N.3
  • 46
    • 33646357858 scopus 로고    scopus 로고
    • Managing service quality in banks: customers' gender effects
    • Spathis, C., Petridou, E. and Glaveli, N. (2004), “Managing service quality in banks: customers' gender effects”, Managing Service Quality, Vol. 14 No. 1, pp. 90-102.
    • (2004) Managing Service Quality , vol.14 , Issue.1 , pp. 90-102
    • Spathis, C.1    Petridou, E.2    Glaveli, N.3
  • 47
    • 84979055760 scopus 로고    scopus 로고
    • Demographic discriminators of service quality in banking
    • Stafford, M.R. (1996), “Demographic discriminators of service quality in banking”, The Journal of Services Marketing, Vol. 10 No. 4, pp. 6-22.
    • (1996) The Journal of Services Marketing , vol.10 , Issue.4 , pp. 6-22
    • Stafford, M.R.1
  • 48
    • 33746708074 scopus 로고    scopus 로고
    • Banking sector development in South-Eastern Europe
    • Working Paper No. 44, ELIAMEP, WP4, Regional Cooperation, ELIAMEP, Athens.
    • Stubos, G. and Tsikripis, I. (2004), “Banking sector development in South-Eastern Europe”, Working Paper No. 44, ELIAMEP, WP4, Regional Cooperation, ELIAMEP, Athens.
    • (2004)
    • Stubos, G.1    Tsikripis, I.2
  • 49
    • 43949153571 scopus 로고
    • An assessment of the relationship between service quality and customer satisfaction in the formation of customers' purchase intentions
    • Taylor, S.A. and Baker, T.L. (1994), “An assessment of the relationship between service quality and customer satisfaction in the formation of customers' purchase intentions”, Journal of Retailing, Vol. 70 No. 2, pp. 163-78.
    • (1994) Journal of Retailing , vol.70 , Issue.2 , pp. 163-178
    • Taylor, S.A.1    Baker, T.L.2
  • 50
    • 84986143627 scopus 로고    scopus 로고
    • The formality dimension of service quality in Thailand and Japan
    • paper presented at the 2000 Annual Conference of the Association for Consumer Research, Salt Lake City, UT, October.
    • Witkowski, T.H. and Wolfinbarger, M.F. (2000), “The formality dimension of service quality in Thailand and Japan”, paper presented at the 2000 Annual Conference of the Association for Consumer Research, Salt Lake City, UT, October.
    • (2000)
    • Witkowski, T.H.1    Wolfinbarger, M.F.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.