Buying decisions towards organic products: An analysis of customer value and brand drivers

International Journal of Emerging Markets

Volumn 2, Issue 3, 2007, Pages 236-251

  Rajagopal, ^a  

^a SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

Author keywords

Consumer behaviour; Mexico; Product positioning; Toiletries

Indexed keywords

EID: 84986149531     PISSN: 17468809     EISSN: 17468817     Source Type: Journal    
DOI: 10.1108/17468800710758387     Document Type: Article

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