Integrating technology, marketing and management innovation

Research Technology Management

Volumn 47, Issue 4, 2004, Pages 27-31

  Hwang, Ahn Sook ^a  

^a Korea University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION; DESIGN; DRUG PRODUCTS; INDUSTRY; MANAGEMENT; MARKETING; MEDICINE; PERFORMANCE; RESEARCH; TECHNOLOGY TRANSFER;

AUTHENTIC PRODUCT; COSMETICS COMPANY; FIERCEST BATTLES; INNOVATION;

PRODUCT DEVELOPMENT;

EID: 3142770414     PISSN: 08956308     EISSN: None     Source Type: Journal    
DOI: 10.1080/08956308.2004.11671638     Document Type: Review

References (3)

1. Tidd, J., Bessant, J. and Pavitt, K. Managing Innovation, Chichester: John Wiley & Sons, 1997.
2. Roberts, E. B. "Managing Invention and Innovation." Research · Technology Management, Jan.-Feb. 1988, pp. 11-29.
3. Bhide, A. "The Questions Every Entrepreneur Must Answer." Harvard Business Review, Nov.-Dsc., 1996, pp. 120-130.