High‐tech NPD success through faster overseas launch

European Journal of Marketing

Volumn 30, Issue 8, 1996, Pages 75-91

  Oakley, Paul ^a  

^a UNIVERSITY OF BRIGHTON   (United Kingdom)

Author keywords

High technology; New product development

Indexed keywords

EID: 0042392712     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610130115     Document Type: Article

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