Ethical issues in marketing managed care

Marketing Health Services

Volumn 16, Issue 1, 1996, Pages 60-65

  Malhotra, Naresh K ^a,b,c   Miller, Gina L ^a,d  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^b Academy of Marketing Science

^c Pacific Institute for Research and Evaluation   (United States)

^d UNIVERSITY OF NORTH CAROLINA AT ASHEVILLE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

FORGERY; HEALTH MAINTENANCE ORGANIZATION; HEALTH SERVICE; MALPRACTICE; MARKETING; MEDICAL ETHICS; MEDICAL FEE; PATIENT RIGHT; RESPONSIBILITY; REVIEW;

ETHICS, INSTITUTIONAL; INSURANCE SELECTION BIAS; INSURANCE, HEALTH, REIMBURSEMENT; MALPRACTICE; MANAGED CARE PROGRAMS; MARKETING OF HEALTH SERVICES; MEDICAL INDIGENCY; SOCIAL RESPONSIBILITY; UNITED STATES;

EID: 0029940341     PISSN: 10941304     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (15)

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