Items to consider for just-in-time use in marketing channels: Toward a development of a decision tool

Industrial Marketing Management

Volumn 27, Issue 1, 1998, Pages 21-29

  Erdem, S Altan ^a   Swift, Cathy Owens ^b  

^a UNIVERSITY OF HOUSTON CLEAR LAKE   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031634887     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(97)00001-1     Document Type: Article

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