Social responsibility and the marketing educator: A focus on stakeholders, ethical theories, and related codes of ethics

Journal of Business Ethics

Volumn 19, Issue 2, 1999, Pages 211-224

  Malhotra, Naresh K ^b   Miller, Gina L ^a,b  

^a UNIVERSITY OF NORTH CAROLINA AT ASHEVILLE   (United States)

^b GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033116318     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/a:1005901225320     Document Type: Article

References (10)

1. American Association for Public Opinion Research: 1991, AAPOR Disclosure Standards (American Association for Public Opinion Research, Ann Arbor, MI).
2. American Marketing Association: 1996, Code of Ethics (American Marketing Association, Chicago, IL).
3. Direct Marketing Association: 1994, Guidelines for Ethical Business Practice (Direct Marketing Association, New York, NY).
4. Malhotra, Naresh K.: 1996, Marketing Research: An Applied Orientation, Second Edition (Prentice Hall, Inc., Upper Saddle River, NJ).
5. Malhotra, Naresh K. and Gina L. Miller: 1996, 'Ethical Issues in Marketing Managed Health Care', Journal of Health Care Marketing 16(1), 60-65.
6. Malhotra, Naresh K. and Gina L. Miller: 1997, 'An Integrated Model for Ethical Decisions in Marketing Research', Journal of Business Ethics, forthcoming.
7. Marketing Research Association: 1997, Code of Data Collection Standards (Marketing Research Association, Inc., Chicago, IL).
8. Qualitative Research Consultants Association: 1983, Code of Ethics (Qualitative Research Consultants Association, Arlington, VA).
9. Sirgy, M. Joseph: 1996, 'Social Responsibility and the Marketing Educator: A Discussion Document', Academy of Marketing Science, Working Paper.
10. Smith, N. Craig and John A. Quelch: 1993, Ethics in Marketing (Irwin, Homewood, IL).