Methodology issues in cross-cultural sourcing research - a primer

Marketing Intelligence & Planning

Volumn 15, Issue 5, 1997, Pages 213-220

  Tamer Cavusgil, S ^a   Das, Ajay ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Cross cultural research; Global research; Methodology

Indexed keywords

EID: 84986154322     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710177279     Document Type: Article

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