Rx for marketing research

Marketing Research

Volumn 11, Issue 3, 1999, Pages 7-13

  Mahajan, Vijay ^a   Wind, Jerry ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77449094132     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (3)

1. Hamel, Gary and C. K. Prahlad (1994), "Seeing the Future First," Fortune, (September 5), 64-7.
2. Mahajan, Vijay and Jerry Wind (1992), "New Product Models: Practice, Shortcomings, and Desired Improvements," Journal of Product Innovation Management, 9 (June), 128.
3. "Videophone 2" (1994), Across the Board, (October), 26.