A development of the domain of marketing planning

Journal of Marketing Management

Volumn 12, Issue 1-3, 1996, Pages 29-51

  Greenley, Gordon E ^a   Oktemgil, Mehmet ^b  

^a ASTON UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002616610     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1996.9964399     Document Type: Article

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