Marketing audits and auditing: Diagnosis through intervention

Journal of Marketing Management

Volumn 12, Issue 1-3, 1996, Pages 99-112

  Brownlie, Douglas ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548310303     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1996.9964403     Document Type: Article

References (19)

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