Relationship marketing: The case of the university alumni affinity credit card

Journal of Marketing Management

Volumn 12, Issue 1-3, 1996, Pages 189-199

  Worthington, Steve ^a   Home, Suzanne ^b  

^a STAFFORDSHIRE UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18844462127     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1996.9964408     Document Type: Article

References (21)

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