Export market expansion strategy: Differences between market concentration and market spreading

Journal of Marketing Management

Volumn 12, Issue 1-3, 1996, Pages 113-134

  Katsikeas, Constantine S ^a   Leonidou, Leonidas C ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF CYPRUS   (Cyprus)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041113896     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1996.9964404     Document Type: Article

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