Marketing planning in central and Eastern Europe

Journal of Marketing Management

Volumn 12, Issue 1-3, 1996, Pages 69-82

  Hooley, Graham ^a   Cox, Tony ^a   Shipley, David ^b   Beracs, Jozsef ^c   Kolos, Krisztina ^c   Fonfara, Krzysztof ^d   Marinov, Marin ^e  

^a ASTON UNIVERSITY   (United Kingdom)

^b TRINITY COLLEGE DUBLIN   (Ireland)

^c BUDAPEST UNIVERSITY OF TECHNOLOGY AND ECONOMICS   (Hungary)

^d Wielkopolska Business School   (Poland)

^e TECHNICAL UNIVERSITY OF SOFIA   (Bulgaria)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85010595117     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1996.9964401     Document Type: Article

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