An exploratory study of marketing, physical and people related performance criteria in hotels

International Journal of Contemporary Hospitality Management

Volumn 24, Issue 1, 2012, Pages 44-61

  Ramanathan, Ramakrishnan ^a  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

Customer loyalty; Hotels; Marketing; Multivariate statistics; Online guest ratings; Performance criteria; United Kingdom; Web sites

Indexed keywords

EID: 84986031709     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596111211197791     Document Type: Article

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