Does sparing the rod spoil the child? How praising, scolding, and an assertive tone can encourage desired behaviors

Journal of Marketing Research

Volumn 53, Issue 3, 2016, Pages 433-441

  Grinstein, Amir ^a,b,c   Kronrod, Ann ^c,d  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^b Vu University   (United States)

^c NORTHEASTERN UNIVERSITY   (United States)

^d MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Assertive; Field experiment; Praise; Prosocial; Scold

Indexed keywords

EID: 84979633310     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.14.0224     Document Type: Article

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