Accentuate the positive: Elderly responses to health communications

Journal of Marketing Theory and Practice

Volumn 18, Issue 3, 2010, Pages 263-274

  Jayanti, Rama ^a  

^a CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954556003     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679180304     Document Type: Article

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