The ant and the grasshopper: Understanding personal saving orientation of consumers

Journal of Consumer Research

Volumn 43, Issue 1, 2016, Pages 134-155

  Dholakia, Utpal ^a   Tam, Leona ^b   Yoon, Sunyee ^c   Wong, Nancy ^c  

^a RICE UNIVERSITY   (United States)

^b UNIVERSITY OF WOLLONGONG   (Australia)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Action control theory; Consumer trait; Financial decision making; Habits; Personal finance; Saving; Saving lifestyle; Sustainable consumption

Indexed keywords

EID: 84978982871     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1093/jcr/ucw004     Document Type: Article

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