Earmarking and partitioning: Increasing saving by low-income households

Journal of Marketing Research

Volumn 48, Issue SPEC. ISSUE, 2011, Pages

  Soman, Dilip ^a   Cheema, Amar ^b  

^a UNIVERSITY OF TORONTO   (Canada)

^b UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Budgeting; Guilt; Saving; Self control

Indexed keywords

EID: 82955245385     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.SPL.S14     Document Type: Article

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