Consumer spending self-control effectiveness and outcome elaboration prompts

Journal of the Academy of Marketing Science

Volumn 40, Issue 5, 2012, Pages 695-710

  Haws, Kelly L ^a   Bearden, William O ^b   Nenkov, Gergana Y ^c  

^a TEXAS A AND M UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

^c BOSTON COLLEGE   (United States)

Author keywords

Credit cards; Future outcome elaboration; Goals; Outcome elaboration prompts; Self control; Spending

Indexed keywords

EID: 84864402877     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0249-2     Document Type: Article

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