Misunderstanding savings growth: Implications for retirement savings behavior

Journal of Marketing Research

Volumn 48, Issue SPEC. ISSUE, 2011, Pages

  McKenzie, Craig R M ^a,b   Liersch, Michael J ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c NEW YORK UNIVERSITY   (United States)

Author keywords

Behavioral finance; Bias; Cognitive errors; Financial decision making; Retirement savings

Indexed keywords

EID: 82955251616     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.SPL.S1     Document Type: Article

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