The fewer the better: Number of goals and savings behavior

Journal of Marketing Research

Volumn 48, Issue 6, 2011, Pages 944-957

  Soman, Dilip ^a   Zhao, Min ^a  

^a UNIVERSITY OF TORONTO   (Canada)

Author keywords

Goal number; Goals; Implementation intention; Mind set; Saving

Indexed keywords

EID: 84855179954     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.10.0250     Document Type: Article

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