Increasing saving behavior through age-progressed renderings of the future self

Journal of Marketing Research

Volumn 48, Issue SPEC. ISSUE, 2011, Pages

  Hershfield, Hal E ^a   Goldstein, Daniel G ^b,c   Sharpe, William F ^d   Fox, Jesse ^e   Yeykelis, Leo ^f   Carstensen, Laura L ^f   Bailenson, Jeremy N ^f  

^a NEW YORK UNIVERSITY   (United States)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

^c YAHOO RESEARCH   (United States)

^d STANFORD UNIVERSITY   (United States)

^e OHIO STATE UNIVERSITY   (United States)

^f STANFORD UNIVERSITY   (United States)

Author keywords

Future self continuity; Immersive virtual reality; Intertemporal choice; Retirement saving; Temporal discounting

Indexed keywords

EID: 82955251612     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.SPL.S23     Document Type: Article

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