Managing market intelligence: The comparative role of absorptive capacity and market orientation

Journal of Business Research

Volumn 69, Issue 12, 2016, Pages 5569-5577

  Rakthin, Sirisuhk ^a   Calantone, Roger J ^b   Wang, Joyce Feng ^b  

^a MAHIDOL UNIVERSITY   (Thailand)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Customer acquisition retention; Market orientation; Potential absorptive capacity; Realized absorptive capacity

Indexed keywords

EID: 84973525421     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2016.03.064     Document Type: Article

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