An outside-in approach to resource-based theories

Journal of the Academy of Marketing Science

Volumn 42, Issue 1, 2014, Pages 27-28

  Day, George S ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Adaptive capabilities; Dynamic capabilities; Outside in strategies; Resource based theories of strategy

Indexed keywords

EID: 84893779682     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-013-0348-3     Document Type: Note

References (10)

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