Modeling Audience Interactivity as the Gratification-Seeking Process in Online Newspapers

Communication Theory

Volumn 21, Issue 1, 2011, Pages 67-89

  Yoo, Chan Yun ^a  

^a UNIVERSITY OF KENTUCKY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CONCEPTUAL FRAMEWORK; MASS MEDIA; MODELING; PUBLISHING;

EID: 78751527880     PISSN: 10503293     EISSN: 14682885     Source Type: Journal    
DOI: 10.1111/j.1468-2885.2010.01376.x     Document Type: Article

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