Exploiting big data for customer and retailer benefits: A study of emerging mobile checkout scenarios

International Journal of Operations and Production Management

Volumn 36, Issue 4, 2016, Pages 467-486

  Aloysius, John A ^a   Hoehle, Hartmut ^a   Venkatesh, Viswanath ^b  

^a UNIVERSITY OF ARKANSAS   (United States)

^b UNIVERSITY OF ARKANSAS   (United States)

Author keywords

Customer analytics; Emerging technologies; Intended use; Mobile checkout processes; Perceived benefit; Perceived experience

Indexed keywords

EID: 84961601676     PISSN: 01443577     EISSN: 17586593     Source Type: Journal    
DOI: 10.1108/IJOPM-03-2015-0147     Document Type: Article

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