Customer choice of a car maintenance service provider: A model to identify the service attributes that determine choice

International Journal of Operations and Production Management

Volumn 27, Issue 5, 2007, Pages 464-481

  Brito, Eliane Pereira Zamith ^a   Aguilar, Ricardo Luís Beneduzzi ^a   Brito, Luiz Artur L ^b  

^a MACKENZIE PRESBYTERIAN UNIVERSITY   (Brazil)

^b FUNDAÇÃO GETÚLIO VARGAS   (Brazil)

Author keywords

Brazil; Consumer behaviour; Maintenance; Operations management; Private cars; SERVQUAL

Indexed keywords

EID: 34047274795     PISSN: 01443577     EISSN: None     Source Type: Journal    
DOI: 10.1108/01443570710742366     Document Type: Article

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