Creating business value with analytics

MIT Sloan Management Review

Volumn 53, Issue 1, 2011, Pages 57-63

  Kiron, David ^a   Shockley, Rebecca ^b  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b IBM s Institute for Business Value   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053211695     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (7)

1. A 2011 research study conducted by the research firm IDC (sponsored by EMC) declares that we have already passed the zettabyte threshold. IDC predicts that global data volumes will increase by 29 times over the next 10 years. A more conservative growth figure has been offered by Cisco, which predicts we will achieve a zettabyte of Internet traffic by 2015. See "The 2011 IDC Digital Universe Study," June 2011, www.emc.com.
2. This claim is based on IDC's growth rate projections. Even if the yottabyte never appears on the Internet, it may be created elsewhere.
3. S. LaValle, E. Lesser, R. Shockley, M.S. Hopkins and N. Kruschwitz, "Big Data, Analytics and the Path from Insights to Value," MIT Sloan Management Review 52, no. 2 (winter 2011): 21-32.
4. R. Lal and D. Kiron, "Carmax," Harvard Business School case studies, prod. no. 505080 (Boston: Harvard Business Publishing, 2005).
5. J. Schafer, "SEO Speedwagon: The Rapid Rise and Sale of Arianna Huffington's Post," Feb. 7, 2011, www.slate.com.
6. M. Tushman, D. Kiron and A. Kleinbaum, "BT Plc: The Broadband Revolution (A)" Harvard Business School case studies, prod. no. 407001 (Boston: Harvard Business Publishing, 2006).
7. M. Tushman, D. Kiron and A. Kleinbaum, "BT Plc: The Broadband Revolution (A) and (B)," Harvard Business School case studies, prod. no. 407002 (Boston: Harvard Business Publishing, 2006).