Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study

Journal of Business Research

Volumn 69, Issue 4, 2016, Pages 1423-1427

  Bigné, Enrique ^a   Llinares, Carmen ^b   Torrecilla, Carmen ^b  

^a UNIVERSITY OF VALENCIA   (Spain)

^b UNIVERSITAT POLITÈCNICA DE VALÈNCIA   (Spain)

Author keywords

Brand choice; CAVE; Eye tracking; Human behavior tracking; Qualitative comparative analysis; Virtual reality

Indexed keywords

EID: 84959573727     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2015.10.119     Document Type: Article

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