Proposing a new logic for data analysis in marketing and consumer behavior: case study research of large-N survey data for estimating algorithms that accurately profile X (extremely high-use) consumers;营销和消费者行为研究中的数据分析新逻辑：大样本调查数据的估计算法的案例研究

Journal of Global Scholars of Marketing Science: Bridging Asia and the World

Volumn 22, Issue 4, 2012, Pages 277-289

  Woodside, Arch G ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

air travel; causal recipe; conjunctive path; extreme behavior; QCA; trips

Indexed keywords

EID: 84889264917     PISSN: 21639159     EISSN: 21639167     Source Type: Journal    
DOI: 10.1080/21639159.2012.717369     Document Type: Article

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