Looking at vision: Eye/face/head tracking of consumers for improved marketing decisions

The Routledge Companion to the Future of Marketing

Volumn , Issue , 2014, Pages 177-189

  Wedel, Michel ^a   Pieters, Rik ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Emotions; Eye movements; Eye tracking; Gaze based rendering; Pupil dilation

Indexed keywords

EID: 84959561269     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203103036-21     Document Type: Chapter

References (20)

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