How to sell in diverse markets? A two-level approach to industry factors and selling factors for explaining firm profitability

Journal of Business Research

Volumn 69, Issue 4, 2016, Pages 1307-1313

  Leischnig, Alexander ^a   Kasper Brauer, Kati ^b  

^a UNIVERSITY OF BAMBERG   (Germany)

^b TU BERGAKADEMIE FREIBERG   (Germany)

Author keywords

Firm profitability; FsQCA; Industry factors; Sales strategy; Two level approach

Indexed keywords

EID: 84959482381     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2015.10.097     Document Type: Article

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