What drives key informant accuracy?

Journal of Marketing Research

Volumn 49, Issue 4, 2012, Pages 594-608

  Homburg, Christian ^a   Klarmann, Martin ^b   Reimann, Martin ^e   Schilke, Oliver ^c,d  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b KARLSRUHE INSTITUTE OF TECHNOLOGY   (Germany)

^c UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^d UNIVERSITY OF CALIFORNIA   (United States)

^e NONE

Author keywords

Key informant design; Multiple data sources; Organizational survey research; Reliability; Triangulation; Validity

Indexed keywords

EID: 84865510299     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.09.0174     Document Type: Article

References (73)

1. Baddeley, Alan (1986), Working Memory Oxford: Clarendon.
2. Bagozzi, Richard P. and Youjae Yi (1988), "On the evaluation of structural equation models," Journal of the Academy of Marketing Science, 16(1), 74-94.
3. Bagozzi, Richard P. and Youjae Yi (1991), "Multitrait-multimethod matrices in consumer research," Journal of Consumer Research, 17 (4), 426-39.
4. Bagozzi, Richard P.,YoujaeYiand and Lynn W. Phillips (1991), "Assessing construct validity in organizational research," Administrative Science Quarterly, 36 (3), 421-58.
5. Barnett, William P. (1997), "The dynamics of competitive intensity "Administrative Science Quarterly, 42 (1), 128-60.
6. Biggadike, E. Ralph (1979), Corporate Diversification: Entry, Strategy, and Performance Boston: Harvard University Press.
7. Bliese, Paul D. (2000), "Within-group agreement, non-independence, and reliability: Implications for data aggregation and analysis," in Multilevel Theory, Research, and Methods in Organizations, Katherine J. Klein and Steve W. J. Kozlowski, eds. San Francisco: Jossey-Bass.
8. Borenstein, Michael, Larry V. Hedges, Julian P. T. Higgins, and Hannah R. Rothstein (2009), Introduction to Meta-Analysis Chichester, UK: John Wiley & Sons.
9. WG Indices," Organizational Research Methods, 8 (2), 165-84.
10. Campbell, Donald T. and Donald W. Fiske (1959), "Convergent and discriminant validation by the multitrait-multimethod matrix," Psychological Bulletin, 56 (2), 81-105.
11. Churchill, Gilbert A. (1979), "A paradigm for developing better measures of marketing constructs," Journal of Marketing Research, 16 (February), 64-73.
12. Cohen, Wesley M. and Daniel A. Levinthal (1990), "Absorptive capacity: A new perspective on learning and innovation," Administrative Science Quarterly, 35 (1), 128-52.
13. Conway, James M., Robert A. Jako, and Deborah E. Goodman (1995), "A meta-analysis of interrater and internal consistency reliability of selection interviews," Journal of Applied Psychology, 80 (5), 565-79.
14. Cote, Joseph A. and M. Ronald Buckley (1987), "Estimating trait, method, and error variance: Generalizing across 70 construct validation studies," Journal of Marketing Research, 24 (August), 315-18.
15. Cote, Joseph A. and M. Ronald Buckley (1988), "Measurement error and theory testing in consumer research: An illustration of the importance of construct validation," Journal of Consumer Research, 14 (4), 579-82.
16. Davis, Harry L., Susan P. Douglas, and Alvin J. Silk (1981), "Measure unreliability: A hidden threat to cross-national marketing research?" Journal of Marketing, 45 (Spring), 98-109.
17. Denzin, Norman K. (1978), The Research Act New York: McGraw-Hill.
18. Doty, D. Harold and William H. Glick (1998), "Common methods bias: Does common methods variance really bias results?" Organizational Research Methods, 1 (4), 374-406.
19. WG and Average Deviation Interrater Agreement Indexes," Journal of Applied Psychology, 88 (2), 356-62.
20. Duval, Sue and Richard Tweedie (2000), "A nonparametric 'Trim And Fill' method of accounting for publication bias in metaanalysis," Journal of the American Statistical Association, 95 (449), 89-98.
21. Eid, Michael (2000), "A multitrait-multimethod model with minimal assumptions," Psychometrika, 65 (2), 241-61.
22. Fazio, Russell H., David M. Sanbonmatsu, Martha C. Powell, and Frank R. Kardes (1986), "On the automatic activation of attitudes," Journal of Personality and Social Psychology, 50 (2), 229-38.
23. Feldman, Jack M. and John G. Lynch (1988), "Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior," Journal of Applied Psychology, 73 (3), 421-35.
24. Fisher, R.A. (1925), "Theory of statistical estimation," Proceedings of the Cambridge Philosophical Society, 22 (1), 700-725.
25. Franke, Georg R. and Jeong-Eun Park (2006), "Salesperson adaptive selling behavior and customer orientation: A meta-analysis," Journal of Marketing Research, 43 (November), 693-702.
26. Geyskens, Inge, Rekha Krishnan, Jan-Benedict E.M. Steenkamp, and Paulo V. Cunha (2009), "A review and evaluation of metaanalysis practices in management research," Journal of Management, 35 (2), 393-419.
27. Gillund, Gary and Richard M. Shiffrin (1984), "A retrieval model for both recognition and recall," Psychological Review, 91 (1), 1-67.
28. Glick, William H. (1985), "Conceptualizing and measuring organizational and psychological climate: pitfalls in multilevel research," Academy of Management Review, 10 (3), 601-616.
29. Golden, Brian R. (1992), "The past is the past-or is it? the use of retrospective accounts as indicators of past strategy," Academy of Management Journal, 35 (4), 848-60.
30. Hambrick, Donald C. (1981), "Strategic awareness within top management teams," Strategic Management Journal, 24 (3), 263-79.
31. Harrison, David A., Mary E. McLaughlin, and Terry M. Coalter (1996), "Context, cognition, and common method variance: psychometric and verbal protocol evidence," Organizational Behavior and Human Decision Processes, 68 (3), 246-61.
32. Hastie, Reid and Bernadette Park (1986), "The relationship between memory and judgment depends on whether the judgment is memory-based or online," Psychological Review, 93 (3), 258-68.
33. Homburg, Christian, Marko Grozdanovic, and Martin Klarmann (2007), "Responsiveness to customers and competitors: the role of cognitive and affective organizational systems," Journal of Marketing, 71 (July), 18-38.
34. Houston, Michael J. and Seymour Sudman (1975), "A methodological assessment of the use of key informants," Social Science Research, 4 (2), 151-64.
35. Huber, George P. and Daniel J. Power (1985), "Retrospective reports of strategic-level managers: guidelines for increasing their accuracy," Strategic Management Journal, 6 (2), 171-80.
36. Hunter, John E. and Frank L. Schmidt (2004), Methods of MetaAnalysis: Correcting Error and Bias in Research Findings, 2d ed. Thousand Oaks, CA: Sage Publications.
37. James, Lawrence R., Robert G. Demaree, and Gerrit Wolf (1984), "Estimating within-group interrater reliability with and without response bias," Journal of Applied Psychology, 69 (1), 85-98.
38. WG: An Assessment of within-group interrater agreement," Journal of Applied Psychology, 78 (2), 306-309.
39. Jap, Sandy D. (1999), "Pie-expansion efforts: collaboration processes in buyer-supplier relationships," Journal of Marketing Research, 36 (November), 461-75.
40. Jick, Todd D. (1979), "Mixing qualitative and quantitative methods: triangulation in action," Administrative Science Quarterly, 24 (4), 602-611.
41. Jobe, Jared B., Roger Tourangeau, and Albert F. Smith (1993), "Contributions of survey research to the understanding of memory," Applied Cognitive Psychology, 7 (7), 567-84.
42. Kozlowski, Steve W. and Keith Hattrup (1992), "A disagreement about within-group agreement: disentangling issues of consistency versus consensus," Journal of Applied Psychology, 77 (2), 161-67.
43. Kumar, Ajith and William R. Dillon (1990), "On the use of confirmatory measurement models in the analysis of multipleinformant reports," Journal of Marketing Research, 27 (February), 102-111.
44. Kumar, Ajith and William R. Dillon (1992), "An integrative look at the use of additive and multiplicative covariance structure models in the analysis of MTMM data," Journal of Marketing Research, 29 (February), 51-64.
45. Kumar, Nirmalya, Louis W. Stern, and James C. Anderson (1993), "Conducting interorganizational research using key informants," Academy of Management Journal, 36 (6), 1633-51.
46. Lance, Charles E., Bryan Dawson, David Birkelbach, and Brian J. Hoffman (2010), "Method effects, measurement error, and substantive conclusions," Organizational Research Methods, 13 (3), 435-55.
47. Lance, Charles E., Carrie L. Noble,and Steven E. Scullen (2002),"Acritique of the correlated trait-correlated method and correlated uniqueness models for multitrait-multimethod data," Psychological Methods, 7 (2), 228-44.
48. Lee, Chang-Yang and Ishtiaq P. Mahmood (2009), "Inter-industry differences in profitability: The legacy of the structureefficiency debate revisited," Industrial and Corporate Change, 18 (3), 351-80.
49. Lipsey, Mark W. and David B. Wilson (2001), Practical MetaAnalysis Thousand Oaks, CA: Sage Publications.
50. March, James G. and Robert I. Sutton (1997), "Organizational performance as a dependent variable," Organization Science, 8 (6), 698-706.
51. Marsh, Herbert W., Barbara M. Byrne, and Rhonda Craven (1992), "Overcoming problems in confirmatory factor analyses of MTMM data: The correlated uniqueness model and factorial invariance," Multivariate Behavioral Research, 27 (4), 489-507.
52. McGraw, Kenneth O. and S.P. Wong (1996), "Forming inferences about some intraclass correlation coefficients," Psychological Methods, 1(1), 30-46.
53. Nunnally, Jum C. (1978), Psychometric Theory New York: McGraw-Hill.
54. Paulhus, Delroy L. (1991), "Measurement and control of response bias," in Measures of Personality and Social Psychological Attitudes, John P. Robinson, Phillip R. Shaver, and Lawrence S. Wright, eds. San Diego: Academic Press.
55. Phillips, Lynne W. (1981), "assessing measurement error in key informant reports: A methodological note on organizational analysis in marketing," Journal of Marketing Research, 18 (November), 395-415.
56. Pillemer, David B., Lynn R. Goldsmith, Abigail T. Panter, and Sheldon H. White (1988), "Very long-term memories of the first year in college," Journal of Experimental Psychology: Learning, Memory, and Cognition, 14 (4), 709-715.
57. Podsakoff, Philip M., Scott B. MacKenzie, Jeong-Yeon Lee, and Nathan P. Podsakoff (2003), "Common method biases in behavioral research: A critical review of the literature and recommended remedies," Journal of Applied Psychology, 88 (5), 879-903.
58. Porter, Michael E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors New York: The Free Press.
59. Rindfleisch, Aric, Alan J. Malter, Shankar Ganesan, and Christine Moorman (2008), "Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines," Journal of Marketing Research, 45 (August), 261-79.
60. Rogelberg, Steven G. and Jeffrey M. Stanton (2007), "Introduction understanding and dealing with organizational survey nonresponse," Organizational Research Methods, 10 (2), 195-209.
61. Seidler, John (1974), "On using informants: A technique for collecting quantitative data and controlling for measurement error in organizational analysis," American Sociological Review, 39 (12), 816-31.
62. Silk, Alvin J. and Manohar U. Kalwani (1982), "Measuring influence in organizational purchase decisions," Journal of Marketing Research, 19 (May), 165-81.
63. Slater, Stanley F. and John C. Narver (1994), "Does competitive environment moderate the market orientation-performance relationship?" Journal of Marketing, 58 (January), 46-55.
64. Slovic, Paul (1962), "Convergent validation of risk taking measures," Journal of Abnormal and Social Psychology, 65 (1), 68-71.
65. Spector, Paul E. (2006), "Method variance in organizational research: Truth or urban legend?" Organizational Research Methods,9 (2), 22l-32.
66. Starbuck, William H. and John M. Mezias (1996), "Opening pandora's box: Studying the accuracy of managers' perceptions," Journal of Organizational Behavior, 17 (2), 99-117.
67. Sudman, Seymour, Barbara Bickart, Johnny Blair, and Geeta Menon (1994), "The effects of level of participation on reports of behavior and attitudes by proxy reporters," in Autobiographical Memory and the Validity of Retrospective Reports, Norbert Schwarz and Seymour Sudman, eds. New York: Springer.
68. Sutcliffe, Kathleen M. (1994), "What executives notice: Accurate perceptions in top management teams," Academy of Management Journal, 37 (5), 1360-78.
69. Thompson, Simon G. and Stephen J. Sharp (1999), "Explaining heterogeneity in meta-analysis: A comparison of methods," Statistics in Medicine, 18 (20), 2693-2708.
70. Tinsley, Howard E.A. and David J. Weiss (1975), "Interrater reliability and agreement of subjective judgements," Journal of Counseling Psychology, 22 (4), 358-74.
71. Tourangeau, Roger, Lance J. Rips, and Kenneth Rasinski (2000), The Psychology of Survey Response Cambridge, UK: Cambridge University Press.
72. Van Bruggen, Gerrit H., Gary L. Lilien, and Manish Kacker (2002), "Informants in organizational marketing research: Why use multiple informants and how to aggregate responses," Journal of Marketing Research, 39 (November), 469-78.
73. Webb, Eugene J., Donald T. Campbell, Richard D. Schwartz, and Lee Sechrest (1966), Unobtrusive Measures: Nonreactive Research in the Social Sciences Chicago: Rand McNaly.