“Why Does all the Girls have to Buy Pink Stuff?” The Ethics and Science of the Gendered Toy Marketing Debate

Journal of Business Ethics

Volumn 149, Issue 4, 2018, Pages 769-784

  Fine, Cordelia ^a   Rush, Emma ^b  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b CHARLES STURT UNIVERSITY   (Australia)

Author keywords

Corporate social responsibility; Essentialism; Ethics; Gender stereotypes; Marketing; Toys

Indexed keywords

EID: 84959102781     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-016-3080-3     Document Type: Article

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